(distribution)
We've been making things for years - software, animation, and websites. But distribution is a new challenge for the studio. We're studying how ideas travel, how products find their people, how local experiments can reach global markets.
Main Squeeze is teaching us the mechanics of modern retail: seeding products with the right people, crafting stories that travel, building distribution partnerships. Meanwhile, Helloworld is exploring a new technology model.
Each project reveals different patterns of spread, different ways that products move through the world. Distribution isn't something that happens after creation—it's part of the creative act.